About Business 3.0
Business 3.0 allows businesses to have a presence on social networks including Facebook, Bebo, MySpace, and soon on Open Social with business profiles and tools to engage consumers. Business 3.0 is a business network that has instant access to hundreds of millions of potential customers and allows businesses to sell products and services directly to these customers without forcing them to leave their social network platform. With this application, businesses can use social network profiles to target advertising towards their prime customers better than ever before.
Business 3.0 is the first and only business profile administrator for social networks. Business profiles are easy to set up and trouble-free to maintain. Business 3.0 was created with businesses and shoppers in mind. Privacy is our number one concern, and we will do everything in our power to prevent businesses from intruding on users' privacy. We do not participate in Facebook’s Beacon and only contribute to your profile when you opt-in.
Business 3.0 wants to keep the social network experience enjoyable for both businesses and individuals on social networks while enabling businesses to have a prescence and benefit from better access and interaction with their main consumers. To protect the privacy of users, Business 3.0 will never allow businesses to use mailers, spam, or any other method to attract users to their profile.
Business 3.0 has two major roles. First, allowing businesses to create profiles. Secondly, allowing users to search for a particular business or product from the Business 3.0 application. By adding this application, social network users gain the ability to search for businesses and jump quickly to the business profile they are looking for.
Business 3.0 was created by Michael Zeuthen and Jason Veach. Michael Zeuthen wanted to get his business, Under Pressure, on Facebook to more effectively sell to his target market. Facebook didn't allow it, so Michael and Jason made it happen. Business 3.0 is the end product of twelve months of planning and development.
Jay Deragon wrote:
Within the last twelve months, we've seen a shift in applications being developed specifically to enable businesses to better leverage all this 'social stuff'. Early this year, Linkedin added features that enable businesses to have profiles, and in response we posted 'Linkedin Shifts to Business Profiles'. We also recently posted 'What Could You Do?' discussing the possibilities and requirements for businesses to migrate their web presence to a more "social interface". Things are moving fast.
What's The Difference?
Last year we discussed the differences between Personal and Business Profiles in a post entitled 'Profile Differences: Biz vs. Personal,' with the emphasis being centric to purpose of use. While there still are businesses blocking employees from accessing social networks at work, it won't be long before employers turn things around to use social networks for their own business purposes.
Enabling businesses to have and manage their own profiles within networks and to exchange goods and services on these networks may in fact be the process that further ignites the medium to become more than just a "social network". Business 3.0 enables businesses of all sizes to accelerate their social media strategy and to create social commerce immediately. Its an outstanding application, built by strong insights of its developers.
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Jay Deragon is considered one of the premier entrepreneurial thought leaders in the dynamic social networking space and the emerging industry of social media.