Straightline Strategies, Inc., an outsourced sales execution services firm, today announced the launch of My Brilliant Sales Career™, a session-based consulting service for front line sales managers and individual sales contributors.

"There is a Mentoring Gap in corporate B2B sales organizations today," states Brian Berlin, President of Straightline. "Sales managers at all levels, particularly front line leaders, do not have the time or aren't making time to work 1:1 with their direct reports to develop the skills necessary to produce results and influence careers."

During his long and successful career as a sales leader in the high tech industry, Berlin has observed that as the pressure to hit numbers has spiked, the amount of time spent developing talent has decreased. Individual sales representatives are left to figure things out on their own. 

"Some individuals will either figure out how the system works, or will just be lucky enough not to run afoul of it", Berlin adds. "Others will try and fail, give up and leave, or give up and get asked to leave." This leads to turnover, which affects the team's ability to meet its quota numbers, which often costs the front line manager his job. The resulting turmoil has significant cause-effect indicators, including the company's ability to recruit top talent.

"During my management career I spent a majority of my time on the road working side-by-side with my reps," he continued. "Only in these kinds of situations can you impart knowledge and best practices, while gaining deep insight into your team members make up."

B2B sales professionals interested in developing and managing their sales careers can learn more at the company website www.straightlinestrategies.com.