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TotEM™ Social Network Analysis - 200 Views
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TotEM™ Social Network Analysis Description
Companies from all industries are increasingly focused on their customers: who they are; what they want; how they behave. Yet many still face low customer response rates to marketing activities, coupled with increasing customer churn. Current approaches to customer analysis are limited by the assumption that people make purchasing and loyalty decisions independent of each other. Research and even common sense reveals this is not the case: customers rely strongly on each other's judgment and experience when making a purchasing decision, especially in the case of services (Gabbot and Hogg, 1994). Forward-thinking companies are turning to Social Network Analysis (SNA) to deliver optimum value from their customer data. SNA analyses customer behaviour in terms of relational processes and links between people, to show how they interact and who is influencing who. The value of analysing social networks is that the insight can lead to powerful word of mouth and viral marketing initiatives. |
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Price: €0.00 Shipping: €0.00 Fees: €0.00 Total: €35.00 -EUR Similiar Overbeck Analytics Ltd Products
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